INTERNET MARKETING
Online marketing, known as the Internet or digital marketing, refers to using the internet for personal business promotion. The main online marketing goal is spreading the word about your business and products or services and all that using only the Internet.
With the growing popularity of the Internet, the popularity of online marketing grows as well.
Internet marketing includes several different strategies, covering search engine optimisation (SEO), paid advertising (Google AdWords), content marketing and social media. The majority of companies today use at least one of these strategies for its own promotion.
SEO – Search Engine Optimisation is web page optimisation aimed at better page ranking and online visibility in web search engine’s results. It is a very smart investment – financial wise, and in the long run, will probably improve your web page positioning. Pay only once and after a certain amount of time your website will appear first on search engine browser.
Google AdWords is paid to advertise. It is an online advertising service perfect for business beginners and product promotion. The very same moment you start it you will become positioned first on Google page.
Content marketing is focused on content creating and sharing online material made especially for certain groups of people. It is often being used for attracting new users, online sales augmentation, increase in potential buyers, raising your business awareness and other.
Social media is a part of online content marketing focused on using social media such as Facebook, Instagram and similar. This is the perfect way to stay visible to both old and new users since using some of the social media has become a common thing nowadays.
If you’re not sure which sort of online marketing is the best for you, contact our team for help.