Social media management | Web design | Sevices

Facebook is a social media excellent for gathering information about your followers. It allows you to learn about their demography, interests and behaviour. Based on that, you can customize and create your web page accordingly that will hit the target group. That means, your site traffic will increase and your sales respectivly.

The first question we should be asking is: Does your target group uses social media? If it does, you should be seen online using the same ones.

Some companies just don’t accept the influence and power of social media. However, more than 70% of the population has at least one active profile on some social media, and half of them has two or more. Companies that don’t promote themselves via social media are left out without the huge potential for attracting a great number of users.

Although, social media are not crucial for online marketing, they play an important role in achieving significant results.

The advantages of using social media for your business are:

• It gives you the opportunity to communicate directly with both regular and potential users
• It enables you to get and process information from the clients straight away
• It helps you direct clients towards your web page
• It presents your brand to new users
• It allows you to learn more about your users
• It helps your business to appear on the search page
• Your business model gets represented in a modern and relevant way

But all these things don’t mean you have to create a profile on every possible social platform there is. You need to plan wisely and ask yourself – which social media would suit my business the most?

Facebook is a social media excellent for gathering information about your followers. It allows you to learn about their demography, interests and behaviour. Based on that you can choose ad options which enable you to create an advert that comes straight to target group that affects your site traffic and sales positively.

Everyone wants to appear first on Google. Creating a Google+ business page can help a lot. Using Google+ your company has the possibility to generate important search engine results which would include: the name of your firm, map position, comments, contacts, information about the location and even some photos.

Instagram has the biggest percentage of mobile phone users. That is important because a lot of people log in to social media using phones. Instagram users are far more active than other social media users. Not only will your Instagram add be seen but also remembered. Some analyses show that user ad response on Instagram is 2,88 times bigger compared to other social media.